The Challenge

We needed to develop a comprehensive CRM system that not only provided core functionalities but also integrated specialized products for various departments to boost overall efficiency. The complexity lay in managing a wide range of products and workflows, each requiring tailored approaches and strategies.

The Solution

Our cross-functional team of PMs, BAs, and designers tackled this challenge by leveraging market analysis, stakeholder interviews, and diverse workflow designs. We created scalable solutions that adapted existing products for subsidiary companies, ensuring the system met the unique goals of different departments.

The Outcome

The resulting CRM system delivered increased productivity and efficiency across multiple departments, streamlining operations while accommodating diverse product needs. This unified platform now supports scalable growth and robust integration for the entire corporation.