Design system

A bespoke design system that streamlines complex CRM workflows through a unified, variable-based approach.

client

NDA

Year

2024

Duration

6 Months

category

UI/UX Design

The Challenge

The challenge was to optimize and unify design solutions for a comprehensive CRM system that integrated both a general workflow and individual products to streamline company operations. We needed to build a tailor-made system from scratch that served both developers and end users effectively.

The Solution

We developed a custom design system using a variable-based approach, ensuring every element was uniquely crafted without relying on pre-existing frameworks. This process involved both creating new components and optimizing existing solutions to meet the product’s distinctive requirements.

The Outcome

The final design system delivered enhanced workflow efficiency and a consistent user experience across the CRM platform, benefiting both technical teams and end users. It now serves as a scalable foundation that supports ongoing development and future optimizations.

The Solution

We developed a minimalist yet dynamic branding system featuring a versatile logo, modern typography, and a dual-color palette tailored for B2B and B2C markets. The website was built on Webflow with intuitive drop-down menus and tabbed sections to simplify service exploration and enhance user experience.

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